What happened, the first three times
I ran a Meta ads agency before I started building Advino. Eight clients, mostly DTC, spending between $5K and $80K a month each. The work was good. The tools were not.
The first time I lost a retainer to a 3 a.m. Meta event, the account was on a $4,500 daily budget. Something tripped delivery (a creative got flagged, a budget got accidentally bumped 10×, I never figured out which) and the account spent its monthly cap by morning. My client's CFO emailed before I'd seen the Slack ping. We refunded. They left.
The second time, a different account, the issue was quieter. ROAS slid from 3.2× to 1.8× over four weeks. Meta's dashboard still said 3.4×. It was attributing organic and direct sales to the campaigns. My client's Shopify said otherwise. He brought it up in a QBR. I didn't have an answer ready. He moved to a competitor who had a "real numbers" dashboard. The numbers weren't more accurate. They were just there.
The third time was the one that made me build this. A winning video creative, the one we'd quietly leaned on for two quarters, started dying. CTR fell 40% over six days. CPA crept up. Nobody on my team caught it because everyone was busy. By the time we pulled it, the account had spent $11K against the dead version. The replacement creative was already in production; we just hadn't shipped it yet because nothing prompted us to.
After the third time, I stopped pretending the problem was that I needed to hire better media buyers. The problem was that nobody had built the watchman. Every dashboard tool I'd evaluated was a passive surface. You opened it, looked, closed it. Nobody was running a continuous check while we slept.
What Advino is, in one sentence
Advino is the watchman. It runs continuously, persists state across days and weeks, and tells you when something on a Meta account just stopped being what it was yesterday.
That's the entire product premise. Three concrete things sit on top of that premise: Account Shield (it watches for the eight conditions that have cost me retainers), True ROAS (it reconciles Meta against your store so the number you quote is the number you earned), and Creative Scoring (it flags when a winning ad starts to decay). Each one is the answer to a specific incident I lived through. Each one ships with the math visible.
What this product will never do
The temptation as a founder is to bolt features on. Every potential customer who passes asks for "just one more thing." I get the impulse. I will not give in to it. Here's what Advino will never be:
It will never auto-pause without your permission. Every write action that touches Meta goes through an approval URL you have to click. I'd rather miss a save than tell a client their account was paused at 4 a.m. by software they didn't know existed. The product has a bias toward "didn't act," not "acted without checking."
It will never become a bid optimizer. Meta does optimization at a level no third-party tool can compete with. The handful of startups still trying to optimize on top of Advantage+ are about to be eaten by Meta's MCP. I have no interest in dying that death.
It will never take a percentage of your ad spend. The "X% of spend" pricing model is a tax on success and it warps every product decision. We charge flat per ad-account count. If you 3× your spend in a quarter, we don't 3× our take. You scale with us. We don't scale on your back.
It will never sell your data. No data brokering, no aggregated benchmarks shipped to anyone outside your account, no model training on your insights tables. Your client's CPAs, audiences, and creative performance are theirs and yours.
It will never pretend to be a strategy product. Advino doesn't tell you which audience to target, which creative angle to test, or how to write a hook. That's your job. I'm not going to build a worse version of the work you're already good at.
How we work
The engineering values matter because they show up in the product. Five things I hold to:
Ship visible math. Every score, every threshold, every alert condition is documented and surfaced. If the True ROAS card says 2.7×, the reasoning is one click away. No black box. No "trust us."
Default to the safe failure. When a sync misses, when a Meta API call times out, when the AI model that summarizes alerts returns garbage, the system fails in the direction of "didn't notify" or "didn't act," not "acted on corrupted state."
Show the seams. The changelog lists what we shipped, when, and why. The bug fixes get tagged like the features do. Agencies who buy from me deserve to see how the sausage moves.
Reply to every email. I read every reply to every Advino message that lands in [email protected]. If you're a paying customer, you're talking to me. I will not put a sales team between us.
Disagreement is welcome. If you think the Shield rules are wrong, that the ROAS reconciliation is missing a path, that Creative Scoring rewards the wrong things, write to me. The product gets better when the people running real accounts push back.
The bet I'm making
Meta shipped its official MCP server last month. The wrappers and ChatGPT-style "AI for ads" tools that raised at scale in 2024 are about to find out they were renting their moat from Meta.
The thing Meta cannot ship, by definition of how the MCP protocol works, is the continuous-monitoring layer. Their MCP is stateless. Every conversation starts from zero. Nothing in that protocol watches your accounts while you sleep. Nothing compares this week to last quarter. Nothing remembers what a winning creative used to score.
My bet is that the agency operators who treat their accounts like ICU patients, the ones who actually care about the difference between Meta-reported ROAS and bank-account ROAS, will pay for a watchman that earns its keep on the third Tuesday it saves a retainer.
If that's not you, this isn't for you. There's nothing wrong with running on Meta's dashboards and your gut. A lot of good agencies do. Advino is for the operators who want the second pair of eyes that doesn't need a paycheck or a vacation.
What to do next
If the values above match yours, the trial is on advino.app/signup. One month, no card. Connect one Meta account, see Shield run for a month. Add a card if it earns its keep. Walk away if it doesn't. I won't follow up with a sales sequence.
If they don't match, if Advino is too restrained, too narrow, too dull, that's fine. Other products are louder and more ambitious. Go use them. I'm not in the business of converting people who'd rather have a magic wand than a watchman.
— Jibi, founder
[email protected] · @heyjibi