One score, 0–100, with the math laid out.

The five signals

Weights add to 100. The math is auditable.

Every creative gets a score and a 7-day delta. When a winning creative drops 20+ points in a week, you see it on the dashboard before the account quietly bleeds out.

Why scores are account-relative

An 85 in your account is not an 85 in someone else's.

Most creative-scoring tools you've seen produce an absolute score. They implicitly compare your ads to a benchmark drawn from many brands. That works fine for "is this creative roughly average" questions, but it's the wrong tool for the questions agency operators actually have.

What you actually want to know is: "which of MY creatives is the strongest right now, and which one decayed this week." That requires comparing each creative against its cohort in the same account in the same window, not against a vintage handbag account's average from last quarter.

So our score is cohort-relative. An 85 means "top 15% of creatives running in this account in this 7-day window." It travels with the account, not with the broader industry.

What the score isn't

It's a signal. Not an instruction.

We tell you the math. We don't tell you what to do with it. A score that dropped from 82 to 51 in a week is a flag, but whether to kill the creative, refresh the hook, or wait one more day depends on context only the operator has.

What we won't do: rank creatives globally across accounts, recommend "swap these in and these out" decisions, or score creatives against an industry benchmark. Those are features other products sell. We chose not to.